http://www.jakedubs.com jake dubs // writer Mon, 19 Sep 2011 07:42:24 +0000 http://www.jakedubs.com en http://jakedubs.com/Wipeout-2 http://jakedubs.com/following/jakedubs.com/Wipeout-2 Mon, 19 Sep 2011 07:42:24 +0000 jake dubs // writer 1985263 CD: Mick DiMaria CD: Justin Hooper Designer: Lori McMichael Director: Richard Farmer For Activision’s second installment of the Kinect video game based on ABC’s hit primetime show, we cast a former Wipeout contestant to tell his traumatic story. We also gave him another shot at the $50,000 he didn't win on the show http://jakedubs.com/K-SWISS-Lady-Tubes http://jakedubs.com/following/jakedubs.com/K-SWISS-Lady-Tubes Sun, 18 Sep 2011 06:27:52 +0000 jake dubs // writer 1985255 CD: Matt Murphy CD: Barton Corley Designer: Lori McMichael Interactive Producer: Shoni Gustafson Director: Jordan Vogt-Roberts To promote light, cushy K-SWISS Lady Tubes, we teamed up scariest trainer alive, Jillian Michaels, with It's Always Sunny in Philadelphia’s Kaitlin Olson in The Killer Body Beatdown—10 days of content inspiring women to get off their computer chairs, get Tubes and get training. In that order. <img src="http://payload.cargocollective.com/1/2/89793/1985255/1900X1200__0001_OH HELLO MUSCLES.jpg" border="0" width="670" height="423" width_o="1900" height_o="1200" src_o="http://payload.cargocollective.com/1/2/89793/1985255/1900X1200__0001_OH HELLO MUSCLES_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1985255/1900X1200__0003_NOTHING GOOD.jpg" border="0" width="670" height="423" width_o="1900" height_o="1200" src_o="http://payload.cargocollective.com/1/2/89793/1985255/1900X1200__0003_NOTHING GOOD_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1985255/1900X1200__0004_SUCK IT.jpg" border="0" width="670" height="423" width_o="1900" height_o="1200" src_o="http://payload.cargocollective.com/1/2/89793/1985255/1900X1200__0004_SUCK IT_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1985255/1900X1200__0008_MASSACRE YOUR MUFFINTOP.jpg" border="0" width="670" height="423" width_o="1900" height_o="1200" src_o="http://payload.cargocollective.com/1/2/89793/1985255/1900X1200__0008_MASSACRE YOUR MUFFINTOP_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1985255/lady tubes homepage.png" border="0" width="670" height="597" width_o="1077" height_o="960" src_o="http://payload.cargocollective.com/1/2/89793/1985255/lady tubes homepage_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1985255/k-swiss lady tubes FB page 1.png" border="0" width="670" height="568" width_o="1138" height_o="965" src_o="http://payload.cargocollective.com/1/2/89793/1985255/k-swiss lady tubes FB page 1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1985255/k-swiss lady tubes FB page 2.png" border="0" width="670" height="569" width_o="1136" height_o="965" src_o="http://payload.cargocollective.com/1/2/89793/1985255/k-swiss lady tubes FB page 2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1985255/5- hot cooldown.png" border="0" width="497" height="170" width_o="497" height_o="170" src_o="http://payload.cargocollective.com/1/2/89793/1985255/5- hot cooldown_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1985255/8- dont not wear tubes.png" border="0" width="504" height="178" width_o="504" height_o="178" src_o="http://payload.cargocollective.com/1/2/89793/1985255/8- dont not wear tubes_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1985255/6- beatdown bloopers.png" border="0" width="501" height="173" width_o="501" height_o="173" src_o="http://payload.cargocollective.com/1/2/89793/1985255/6- beatdown bloopers_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1985255/4- unleash tubes.png" border="0" width="499" height="169" width_o="499" height_o="169" src_o="http://payload.cargocollective.com/1/2/89793/1985255/4- unleash tubes_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1985255/7- oh hello muscles.png" border="0" width="496" height="171" width_o="496" height_o="171" src_o="http://payload.cargocollective.com/1/2/89793/1985255/7- oh hello muscles_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1985255/3- muffintop.png" border="0" width="498" height="168" width_o="498" height_o="168" src_o="http://payload.cargocollective.com/1/2/89793/1985255/3- muffintop_o.png" align="left" /> http://jakedubs.com/Know-What-s-F-ing-Crazy http://jakedubs.com/following/jakedubs.com/Know-What-s-F-ing-Crazy Mon, 12 Sep 2011 06:11:41 +0000 jake dubs // writer 1989153 KWFC? is a salty-languaged project where I discuss how insane the most prosaic things in culture and life really are. It's equal parts analysis, philosophy and entertainment (analphilotainment). Since its launch in mid-2011, the site's been featured on HuffPo Comedy, Dooby Brain and The Daily What, was Dazed Digital's Tumblr of the Week, and was one of Digiday's Best Agency Creatives' Tumblrs. It's gotten over 165,000 unique visitors and more than 4,500 Tumblr followers. And for the first time in my life, I've received fan mail. That's pretty f#%*ing crazy. <img src="http://payload.cargocollective.com/1/2/89793/1989153/Picture 1.png" border="0" width="670" height="486" width_o="988" height_o="717" src_o="http://payload.cargocollective.com/1/2/89793/1989153/Picture 1_o.png" align="left" /> http://jakedubs.com/The-Wheel-of-Awesome http://jakedubs.com/following/jakedubs.com/The-Wheel-of-Awesome Sun, 11 Sep 2011 02:10:23 +0000 jake dubs // writer 1985231 CD: Barton Corley Designer: Husayn Raza // Rob Anton Interactive Producer: Justin Taylor The Wheel of Awesome is the centerpiece of the Carl's Jr./Hardee's Facebook communities and the Happy Star Rewards Mobile app. It was designed to be an entertaining experience to perpetuate ongoing participation and loyalty amongst our fans, as well as be an incentive for community growth. Loosely translated, that means it's super cool and addictive. In 9 months, we grew fans for the brands from a combined 100,000 to 1.1 million, and Carl's Jr./Hardee's were rated amongst the top five most explosive Facebook sites in 2010. Do your brain a favor and click below to see it in the flesh (and the flash). <img src="http://payload.cargocollective.com/1/2/89793/1985231/Wheel_hero_o.jpeg" border="0" width="400" height="250" width_o="400" height_o="250" src_o="http://payload.cargocollective.com/1/2/89793/1985231/Wheel_hero_o_o.jpeg" align="left" /> http://jakedubs.com/Bedphones http://jakedubs.com/following/jakedubs.com/Bedphones Sat, 13 Aug 2011 03:09:05 +0000 jake dubs // writer 1856592 In 2010, my brother, Eric, left his cushy mechanical engineering job at a nuclear submarine contractor to pursue his dream of becoming an entrepreneur (what an iiiiidiot!). A year later, with me as his marketing chief and our family cat, Tiger, as interim-CFO, we launched Bedphones, the headphones designed for sleep, along with an accompanying smartphone app. <img src="http://payload.cargocollective.com/1/2/89793/1856592/1112gadgetsbedphones-1192011-113411_horiz-large.jpeg" border="0" width="635" height="388" width_o="635" height_o="388" src_o="http://payload.cargocollective.com/1/2/89793/1856592/1112gadgetsbedphones-1192011-113411_horiz-large_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-09-14 at 11.58.44 AM.png" border="0" width="666" height="359" width_o="666" height_o="359" src_o="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-09-14 at 11.58.44 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/bp 2.jpeg" border="0" width="661" height="1280" width_o="661" height_o="1280" src_o="http://payload.cargocollective.com/1/2/89793/1856592/bp 2_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/bp 3.jpeg" border="0" width="670" height="437" width_o="1280" height_o="836" src_o="http://payload.cargocollective.com/1/2/89793/1856592/bp 3_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/bp 4.jpeg" border="0" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/89793/1856592/bp 4_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/bp 6.jpeg" border="0" width="670" height="990" width_o="866" height_o="1280" src_o="http://payload.cargocollective.com/1/2/89793/1856592/bp 6_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/bp 7.jpeg" border="0" width="670" height="446" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/2/89793/1856592/bp 7_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/tiger.JPG" border="0" width="670" height="500" width_o="2048" height_o="1529" src_o="http://payload.cargocollective.com/1/2/89793/1856592/tiger_o.JPG" align="left" /> In the 3 weeks after launch alone, with $0 spent in media, Bedphones got write-ups on more than 30 sites, including Mashable, Wired, Engadget, MSNBC, Gizmodo, Lifehacker and Rolling Stone. Within 6 months, they were featured on The Dr. Oz Show and ABC's Good Morning America, also without purchased media. <img src="http://payload.cargocollective.com/1/2/89793/1856592/11 copy.png" border="0" width="670" height="537" width_o="1196" height_o="959" src_o="http://payload.cargocollective.com/1/2/89793/1856592/11 copy_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/bp on engadget copy.png" border="0" width="670" height="545" width_o="1180" height_o="961" src_o="http://payload.cargocollective.com/1/2/89793/1856592/bp on engadget copy_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/bp on lifehacker copy.png" border="0" width="670" height="543" width_o="1178" height_o="955" src_o="http://payload.cargocollective.com/1/2/89793/1856592/bp on lifehacker copy_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2012-02-21 at 4.38.35 PM.png" border="0" width="670" height="557" width_o="970" height_o="807" src_o="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2012-02-21 at 4.38.35 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/bp on msnbc copy.png" border="0" width="670" height="544" width_o="1178" height_o="957" src_o="http://payload.cargocollective.com/1/2/89793/1856592/bp on msnbc copy_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/rolling stone copy.png" border="0" width="670" height="511" width_o="940" height_o="717" src_o="http://payload.cargocollective.com/1/2/89793/1856592/rolling stone copy_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/werd copy.png" border="0" width="670" height="541" width_o="885" height_o="715" src_o="http://payload.cargocollective.com/1/2/89793/1856592/werd copy_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-11-09 at 5.13.26 PM.png" border="0" width="670" height="488" width_o="1108" height_o="808" src_o="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-11-09 at 5.13.26 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-11-09 at 5.03.22 PM.png" border="0" width="388" height="218" width_o="388" height_o="218" src_o="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-11-09 at 5.03.22 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-11-09 at 5.03.05 PM.png" border="0" width="390" height="218" width_o="390" height_o="218" src_o="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-11-09 at 5.03.05 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-11-09 at 5.05.07 PM.png" border="0" width="483" height="262" width_o="483" height_o="262" src_o="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-11-09 at 5.05.07 PM_o.png" align="left" /> Eric made his initial investment back in under 6 days, and the damn things keep selling. <img src="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-09-27 at 3.36.26 PM.png" border="0" width="670" height="608" width_o="1064" height_o="966" src_o="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-09-27 at 3.36.26 PM_o.png" align="left" /> The free Bedphones Music Controller app for iPhone and Android can gradually lower your music as you fall asleep or sense when you're sleeping and shut it off. <img src="http://payload.cargocollective.com/1/2/89793/1856592/iphone2.png" border="0" width="266" height="508" width_o="266" height_o="508" src_o="http://payload.cargocollective.com/1/2/89793/1856592/iphone2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-09-14 at 12.01.30 PM.png" border="0" width="359" height="539" width_o="359" height_o="539" src_o="http://payload.cargocollective.com/1/2/89793/1856592/Screen shot 2011-09-14 at 12.01.30 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/calibrate_mdpi.png" border="0" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/2/89793/1856592/calibrate_mdpi_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/smart_sleep_mdpi.png" border="0" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/2/89793/1856592/smart_sleep_mdpi_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1856592/tutorial_mdpi.png" border="0" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/2/89793/1856592/tutorial_mdpi_o.png" align="left" /> http://jakedubs.com/Judging-Work-Remixed http://jakedubs.com/following/jakedubs.com/Judging-Work-Remixed Tue, 28 Jun 2011 04:37:59 +0000 jake dubs // writer 1627475 AD: Kyle Wai Lin My first year Brandcenter portfolio class professor, Cabel Harris, gave us a chart for judging work. It was originally given to him by Ty Montague, and covered 10 levels of standard (01-10). My partner and I decided this was not comprehensive enough. So we made some additions on both ends. <img src="http://payload.cargocollective.com/1/2/89793/1627475/JWT judging work chart overview.png" border="0" width="670" height="259" width_o="928" height_o="360" src_o="http://payload.cargocollective.com/1/2/89793/1627475/JWT judging work chart overview_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1627475/JWT judging work chart -1 to -5.png" border="0" width="670" height="241" width_o="1257" height_o="453" src_o="http://payload.cargocollective.com/1/2/89793/1627475/JWT judging work chart -1 to -5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1627475/JWT judging work chart 1 to 5.png" border="0" width="670" height="242" width_o="1252" height_o="454" src_o="http://payload.cargocollective.com/1/2/89793/1627475/JWT judging work chart 1 to 5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1627475/JWT judging work chart 6 to 10.png" border="0" width="670" height="239" width_o="1258" height_o="450" src_o="http://payload.cargocollective.com/1/2/89793/1627475/JWT judging work chart 6 to 10_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1627475/JWT judging work chart 11 to 15.png" border="0" width="670" height="241" width_o="1256" height_o="452" src_o="http://payload.cargocollective.com/1/2/89793/1627475/JWT judging work chart 11 to 15_o.png" align="left" /> http://jakedubs.com/Happy-Star-Rewards-Mobile-App http://jakedubs.com/following/jakedubs.com/Happy-Star-Rewards-Mobile-App Mon, 04 Apr 2011 15:48:51 +0000 jake dubs // writer 1190195 ECD: Glenn Cole CD: Barton Corley Designer: Armando Ceron CW: Matt Heath Interactive Producers: Justin Taylor // Shoni Gustafson Happy Star Rewards is the first iPhone/Android loyalty rewards program for a fast food restaurant. When app users check-in at a Carls Jr./Hardee's, they're rewarded with a spin on The Wheel of Awesome, our state-of-the-art, rewards-distributing digital-machine thing. <img src="http://payload.cargocollective.com/1/2/89793/1190195/iPhone Screenshot 2.jpeg" border="0" width="320" height="460" width_o="320" height_o="460" src_o="http://payload.cargocollective.com/1/2/89793/1190195/iPhone Screenshot 2_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190195/iPhone Screenshot 1.jpeg" border="0" width="320" height="460" width_o="320" height_o="460" src_o="http://payload.cargocollective.com/1/2/89793/1190195/iPhone Screenshot 1_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190195/iPhone Screenshot 3.jpeg" border="0" width="320" height="460" width_o="320" height_o="460" src_o="http://payload.cargocollective.com/1/2/89793/1190195/iPhone Screenshot 3_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190195/iPhone Screenshot 4.jpeg" border="0" width="320" height="460" width_o="320" height_o="460" src_o="http://payload.cargocollective.com/1/2/89793/1190195/iPhone Screenshot 4_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190195/iPhone Screenshot 5.jpeg" border="0" width="320" height="460" width_o="320" height_o="460" src_o="http://payload.cargocollective.com/1/2/89793/1190195/iPhone Screenshot 5_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190195/HSR_1280x720_113010_v1.jpg" border="0" width="670" height="376" width_o="1280" height_o="720" src_o="http://payload.cargocollective.com/1/2/89793/1190195/HSR_1280x720_113010_v1_o.jpg" align="left" /> The app hit #5 on iTunes at one point, topping app store behemoths like Google Places, Groupon, Shazam and Facebook. Suck it, status quo. <img src="http://payload.cargocollective.com/1/2/89793/1190195/TechCrunch_1.png" border="0" width="670" height="525" width_o="1326" height_o="1041" src_o="http://payload.cargocollective.com/1/2/89793/1190195/TechCrunch_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190195/Screen shot 2011-03-30 at 12.44.18 PM.png" border="0" width="670" height="612" width_o="1055" height_o="964" src_o="http://payload.cargocollective.com/1/2/89793/1190195/Screen shot 2011-03-30 at 12.44.18 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190195/Picture 1.png" border="0" width="670" height="560" width_o="1235" height_o="1033" src_o="http://payload.cargocollective.com/1/2/89793/1190195/Picture 1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190195/FoodBeast_1.png" border="0" width="670" height="509" width_o="1376" height_o="1046" src_o="http://payload.cargocollective.com/1/2/89793/1190195/FoodBeast_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190195/InsideFB_1.png" border="0" width="670" height="553" width_o="1198" height_o="990" src_o="http://payload.cargocollective.com/1/2/89793/1190195/InsideFB_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190195/Slashfood_1.png" border="0" width="670" height="518" width_o="1347" height_o="1042" src_o="http://payload.cargocollective.com/1/2/89793/1190195/Slashfood_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190195/Mashable_1.png" border="0" width="670" height="514" width_o="1348" height_o="1036" src_o="http://payload.cargocollective.com/1/2/89793/1190195/Mashable_1_o.png" align="left" /> Download it on iTunes here. It will probably change your life. http://jakedubs.com/The-Carl-s-Jr-Hardee-s-Fan-Raiser http://jakedubs.com/following/jakedubs.com/The-Carl-s-Jr-Hardee-s-Fan-Raiser Fri, 18 Mar 2011 23:51:34 +0000 jake dubs // writer 1190145 CD/CW: Barton Corley CD: Matt Murphy Designer: Rob Anton Interactive Producer: Justin Taylor Fast food sister brands, Carl's Jr. and Hardee's needed Facebook fans. Fast. So we did what anyone would do. We hosted The 73rd Annual Carl's Jr./Hardee's 24-hour Fan-Raiser Telethon Variety Show on the YouTube homepage masthead. One lady called it "the stupidest thing on the entire Internet." The event exceeded all expectations, pulling in nearly 40,000 new fans in twelve hours. Here's a few of my favorite moments. They were all this strange. Unfortunately, the Puritans at YouTube would only let us air this one on our brand channel. http://jakedubs.com/Carl-s-Jr-Ultimate-Salad-Lunch-Date http://jakedubs.com/following/jakedubs.com/Carl-s-Jr-Ultimate-Salad-Lunch-Date Fri, 18 Mar 2011 23:23:07 +0000 jake dubs // writer 1190082 CD: Matt Murphy Designer: Jeff Beberman Interactive Producers: Jessica Rudzewicz // Shoni Gustafson Despite a limited online media budget, our digital campaign for Carl's Jr. Grilled Chicken Salads needed to increase Facebook fans and sell an ass-ton of salads. Using the star of the brand's accompanying TV spot, Kim Kardashian, we offered fans an exclusive experience to eat lunch and chat with Kim directly on our Facebook page. The campaign relied heavily on social media and PR outreach, leveraging Kim’s substantial Facebook and Twitter followings to generate a bunch of buzz. It ended up earning over $250 MM unpaid media impressions and driving significant increases in salad sales. ADVERTISING! <img src="http://payload.cargocollective.com/1/2/89793/1190082/AREntry.png" border="0" width="431" height="616" width_o="431" height_o="616" src_o="http://payload.cargocollective.com/1/2/89793/1190082/AREntry_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190082/KimK_SC.jpg" border="0" width="516" height="744" width_o="516" height_o="744" src_o="http://payload.cargocollective.com/1/2/89793/1190082/KimK_SC_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190082/Screen shot 2010-01-05 at 4.22.27 PM.png" border="0" width="670" height="729" width_o="828" height_o="901" src_o="http://payload.cargocollective.com/1/2/89793/1190082/Screen shot 2010-01-05 at 4.22.27 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190082/Screen shot 2011-03-21 at 3.24.46 PM_2.png" border="0" width="616" height="511" width_o="616" height_o="511" src_o="http://payload.cargocollective.com/1/2/89793/1190082/Screen shot 2011-03-21 at 3.24.46 PM_2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190082/Screen shot 2011-03-22 at 11.11.06 AM.png" border="0" width="546" height="516" width_o="546" height_o="516" src_o="http://payload.cargocollective.com/1/2/89793/1190082/Screen shot 2011-03-22 at 11.11.06 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190082/Screen shot 2011-03-22 at 11.11.43 AM.png" border="0" width="463" height="514" width_o="463" height_o="514" src_o="http://payload.cargocollective.com/1/2/89793/1190082/Screen shot 2011-03-22 at 11.11.43 AM_o.png" align="left" /> To give fans a chance to interact with a virtual Kim before the lunch, we created this augmented reality invite experience. We had a half hour with Kim to shoot our augmented reality chat invites. This video was pieced together from the outtakes. http://jakedubs.com/Banana-Boat-Aloe-Vera-Gel http://jakedubs.com/following/jakedubs.com/Banana-Boat-Aloe-Vera-Gel Fri, 18 Mar 2011 23:11:14 +0000 jake dubs // writer 1190068 AD: Joseph Merkley In general, people aren’t stupid. When it comes to sunbathing, people are stupid. <img src="http://payload.cargocollective.com/1/2/89793/1190068/banana4a.jpg" border="0" width="670" height="446" width_o="751" height_o="500" src_o="http://payload.cargocollective.com/1/2/89793/1190068/banana4a_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190068/banana5a.jpg" border="0" width="670" height="397" width_o="800" height_o="475" src_o="http://payload.cargocollective.com/1/2/89793/1190068/banana5a_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190068/banana6a.jpg" border="0" width="670" height="447" width_o="748" height_o="500" src_o="http://payload.cargocollective.com/1/2/89793/1190068/banana6a_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190068/banana1a.jpg" border="0" width="386" height="500" width_o="386" height_o="500" src_o="http://payload.cargocollective.com/1/2/89793/1190068/banana1a_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190068/banana2a.jpg" border="0" width="386" height="500" width_o="386" height_o="500" src_o="http://payload.cargocollective.com/1/2/89793/1190068/banana2a_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190068/banana3a.jpg" border="0" width="386" height="500" width_o="386" height_o="500" src_o="http://payload.cargocollective.com/1/2/89793/1190068/banana3a_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190068/banana7a.jpg" border="0" width="670" height="433" width_o="773" height_o="500" src_o="http://payload.cargocollective.com/1/2/89793/1190068/banana7a_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190068/banana8a.jpg" border="0" width="670" height="433" width_o="773" height_o="500" src_o="http://payload.cargocollective.com/1/2/89793/1190068/banana8a_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/89793/1190068/banana9a.jpg" border="0" width="667" height="500" width_o="667" height_o="500" src_o="http://payload.cargocollective.com/1/2/89793/1190068/banana9a_o.jpg" align="left" />